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Rouge is a carbonated soda available in a variety of fruity flavours. For the design, I wanted something that reflects the fun, bright character of the drink similar to other eye-catching sodas on the market, while also incorporating a more illustrative, grungy style that fits the beer and party scene. The goal was to create something bold, versatile, and suitable for different drinking scenes.

Iconoclast is a clean yet eclectic European-style cafe that’s laid-back, bohemian, and visually warm. With this in mind, my research led me toward a palette of teals and terracotta colours often found in bohemian textiles. I also incorporated a sun and moon design into the logo, drawing inspiration from the patterns commonly used. While bohemian aesthetics can sometimes appear busy, a menu needs clarity. To achieve this, I created a midpoint between both, creating a design that does not feel crowded and resembles the European style.

“Moral Equivalence” is a flawed argument that falsely treats two or more actions, situations, or groups as equally good or bad, overlooking the fundamental differences in their moral weight. It’s a logical fallacy often used to downplay responsibility, appear neutral, or justify a particular position by presenting a misleading equivalence. With this definition as the basis for the band name, I aimed to design a cover that reflects the extremity and heaviness of the concept, while also making the musical genre immediately recognizable through the typography and imagery.

Current is a consumer lifestyle magazine that educates its audience on a wide range of topics unified by a single thread: pop culture. Each monthly issue features recurring themes, including fashion, entertainment, arts & culture, travel, and food & wine, which are all presented through a modern, seasonally inspired lens. The magazine’s design uses generous amounts of white space, allowing both imagery and information to stand at the forefront and creating an engaging reading experience.

CanRoute is a tourism company dedicated to inspiring travellers to discover Canada. For this campaign, the focus is on promoting Nova Scotia. Our creative direction draws from textures similar to vintage postcards and scrapbooks. To support this theme, warm imagery is used to evoke a sense of timeless charm. Because Nova Scotia is known for its strong sense of community, we intentionally incorporated this into the visuals. Highlighting this presence reinforces the province’s welcoming atmosphere as a key selling point for travellers.