Packaging

Rouge

Rouge is a carbonated soda available in a variety of fruity flavours. For the design, I wanted something that reflects the fun, bright character of the drink, similar to other eye-catching sodas on the market, while also incorporating a more illustrative, grungy style that fits the beer and party scene. The goal was to create something bold, versatile, and suitable for different drinking scenes.

Citrus Crave

Citrus Crave is a chocolate bar brand that combines chocolate with a variety of citrus ingredients. Its brand identity and packaging are designed to be vibrant and engaging, using playful illustrations to convey freshness and creativity. The bag packaging adopts a bolder visual approach than the standard wrapper. This allows for more striking graphics that stand out in public settings, strengthening brand recognition and attracting potential customers wherever.

Moral Equivalence Album Cover

“Moral Equivalence” is a flawed argument that falsely treats two or more actions, situations, or groups as equally good or bad, overlooking the fundamental differences in their moral weight. It’s a logical fallacy often used to downplay responsibility, appear neutral, or justify a particular position by presenting a misleading equivalence. With this definition as the basis for the band name, I aimed to design a cover that reflects the extremity and heaviness of the concept, while also making the musical genre immediately recognizable through the typography and imagery.

Meowchievous

Meowchievous is a cat treat brand built around the humorous reality that cats are naturally troublemakers.

To reinforce this brand personality, the packaging design features light-hearted illustrations that showcase typical feline antics. On the front, a cat is caught in the act of knocking over a fishbowl. This not only adds charm and humour, but also helps the product stand out visually on shelves. On the back of the packaging, the narrative continues with the same mischievous cat scratching at the UPC code.

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